The Exploration Of The Sumerian Story - 1842 Words

The Exploration of the Sumerian Story Although, the ancient stories of the Sumerians are widely attributed to pure mythology, they went to great lengths to understand and create a way to record their history, discoveries, and development. The most accepted view on what makes a culture civilized, â€Å"is a culture which has attained a degree of complexity, usually characterized by urban life† (Guisepi). Even though human exploration continues to discover previously unknown chapters of the Sumerian story, the extensive amount of archeological evidence found and the time frame; allows us to accredit them for the foundation of what is considered today, as the standards for human civilization. Everything from their mythological creation,†¦show more content†¦Sumerians say, Nammu gave birth to ‘An’ meaning Heaven, and ‘Ki’ meaning Earth; and this union produced the Anunna or Anunnaki, meaning â€Å"those who descended from Heaven to Earth† (Bolman). This creation story has been retold in many forms, most commonly in the Greek Mythology and more recently in Genesis, of the Bible. The initial evidence showed that there had been human existence around 4500 BCE in southern Mesopotamia, however this date is 500 years too early for the Sumerians. In fact, excavations show that the first settlers of the Fertile Crescent were a person of unknown origins named the Ubaid people. This name is given to them because of where their existence was first unearthed by Henry Hall and later Leonard Woolley, at the excavated mound of al-Ubaid. The settlement and artifacts date back beyond 4500 BCE and the excavation proved the Ubaid people had been hunter-gathers who started to develop signs of agrarian society around 5000 BCE. (Mark, Sumerian Civilization) The Sumerians settled in Mesopotamia around 4000 BCE, between the Tigris and Euphrates rivers, known today as southern Iraq. Notice the word â€Å"settled† in the previous sentence. Research shows, that the Sumerian people have been traced further through excavations and improved DNA testing, to the Murgab River Delta of Turkmenistan, dating back to the 7th millennium

The Traditions Of Islam, Christianity, And Judaism

The traditions of Islam, Christianity, and Judaism do have their teachings and ideas about justice and charity that are very similar but also distinctive in some ways. Each of these religious traditions feature the same One God, who is said to have created the entire Universe, and everything in it, and is omniscient and omnipotent, and has chosen to intervene in life’s history on Earth as well as humanity’s history. In the traditions of Judaism, God chose the offspring of the original Patriarch, Abraham, who would provide this Earth with God’s Chosen, Blessed People, the Jews or Hebrews, who would be given special status and enjoy a special covenant with God. This covenant included the Promised Land and the Torah, which is the holy book of Judaism. All the laws, instructions, and guidelines for God’s vision for His Chosen People is contained in the Torah. Justice is primarily originated and served by God in Heaven. He is the final arbiter and fina l judge on humans. As the Judaic tradition reveals, at times, God gets very angry with the Chosen People, the Jews, and these Jews are severely punished and horrifically brutalized as evident in the Torah version of the Great Flood as well as the wanderings in the Sinai Desert for forty years due to lack of faith. Justice is served by God in a punishing, cruel way at times in order to teach the Jews harsh lessons about disobedience and unfaithfulness. On the other hand, when the Jews display strong faith and love forShow MoreRelatedEssay about Issues and Traditions of Judaism, Christianity, and Islam1580 Words   |  7 PagesRunning head: ISSUES AND TRADITIONS OF JUDAISM, CHRISTIANITY, AND Issues and Traditions of Judaism, Christianity, and Islam World Religious Traditions II REL/134 Issues and Traditions of Judaism, Christianity, and Islam Religion takes on many different forms and there are several definitions in as many languages used to describe the practices. For the purposes of this paper, the following basic definition will be used. Religion is the belief in and reverence for a supernatural powerRead MoreThe Connection between the Monotheistic Traditions of Christianity, Judaism and Islam with Respect to Divine Revelations within the Traditions2821 Words   |  12 Pagessurprised to find a great variety of people with varying beliefs and cultural traditions according to the culture’s history and geographic location. But what might strike one as odd is a great similarity across most of those people as well: a belief in God. And not just any God, but a single God who has divine knowledge and power over humanity. Yet with these commonalities, the three traditions of Judaism, Christianity, and Islam each have a unique take on what they feel is the correct belief about GodRead MoreJudaism, Christianity , And Islam992 Words   |  4 PagesJudaism, Christianity and Islam are three of the most recognized monotheistic religions worldwide. These religions are often referred to as the Abrahamic religions because of their history to the founding father, Abraham. Judaism, Christianity and Islam are closely related with varying differences. Christianity was born from within the Jewish tradition, and Islam developed from both Christianity and Judaism. We take a look at some of the major similarities and major differences of these widely practicedRead MoreChristian, Islam, and Judaism1397 Words   |  6 Pages2133 – W03 April 19, 2008 Christianity, Judaism, and Islam Every religion has its own goal, and their own path and believe to reach their goals, however there are also many similarities in believes. Although the followers of Judaism, Christianity, and Islam may see things differently, they all fundamentally hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a complete and final revelation. On the other hand, according to the bible, Christianity believes that Jesus ChristRead MoreThree Religions and Three Holy Cities 990 Words   |  4 Pagesmajor religions: Islam, Christianity, and Judaism. It is quite remarkable that Southwest Asia has been a holy place for all three, and although it causes turmoil it is important to understand the three religions and their customs. Such information may help us not to judge so quickly or perhaps to grow in our knowledge about the world. Hopefully this will help everyone to have a wider view of the world than just the town they reside in or even the country they live in. Islam Islam is the religionRead MoreThree Main Religions in the Continent of Asia907 Words   |  4 Pagesprimarily one of three religions; Christian, Judaism, or Islam. These religions all have different practices, rituals, and teachings but also have some similarities. Each religion has their own holy book, key cites, worship places, and special religious holidays. 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Judaism is founded by Abraham and it is the base from which both of the otherRead MoreDifferences Between Christianity And Islam1152 Words   |  5 PagesCommonalities, Differences, and Consequences Judaism, Christianity, and Islam are among the best known and most widely practiced religions today, and have had enormous cultural, ideological, and historical impact on the peoples of every continent. Arguably more so than any other ideological systems, Abrahamic religion has been among the most influential forces in human history. The shared elements of their traditions have allowed them to develop in part through a multi-faceted dialogue with eachRead MoreChristianity, Islam, And Judaism1353 Words   |  6 Pages Compare and Contrast essay: Christianity, Islam, and Judaism Introduction of Religions Christianity most widely distributed of the world religions, having substantial representation in all the populated continents of the globe. Its total membership may exceed 1.7 billion people. Islam, a major world religion founded in Arabia and based on the teachings of Muhammad, who is called the Prophet. One who practices Islam is a Muslim. Muslims follow the Koran, the written reve lation brought by MuhammadRead MoreDispute Resolution And Religion Class793 Words   |  4 PagesProf. Pownall, three presentations of Judaism, Christianity, and Islam were presented each by a group of it’s believers. As every group had the opportunity to explain their faith and beliefs in their religion, I acknowledged that there are many resemblance between the three Abrahamic religions or at least in the point of â€Å"peacemaking†. In this paper, I would like to outline despite resolution in the three monotheistic religions; Judaism, Christianity, and Islam. Dispute resolution can be found in all

Americas Obesity Epidemic Free Essays

Cheyenne Rogers English IV Senior Paper America’s Obesity Epidemic Obesity is a chronic condition defined by an excess amount of body fat. Within eight years in the United States, the incidence of obesity has nearly doubled. People throughout America are slowly being affected by this national problem of obesity. We will write a custom essay sample on Americas Obesity Epidemic or any similar topic only for you Order Now The obesity epidemic is growing throughout each state in America, but now reasons for this epidemic are becoming clearer to individuals. Everyone wants to know a reason for the obesity epidemic, and now answers are appearing. Many reasons for this epidemic are due to present day generations, as well as American lifestyles. Fast food has not only come to dominate the American landscape, it has become the most visible American export around the globe (Down to Earth). Cheap and convenient food, busy work lives, and social lives, as well as a constant barrage from media sources have over-loaded Americans are all having a detrimental effect on people’s mental and physical health (Thompson). Due to busy lifestyles and laziness throughout America, people have found it easier to go through a drive-thru rather than take the time to go home and make a healthier meal for themselves. Weight gain and obesity are caused by consuming more calories than the body needs (â€Å"Obesity in America†). Genetic determinations, such as the way a body expends energy, hormones, which affect the way that calories are processed, and other organ systems in the body can all affect appetite (â€Å"Obesity in America†). Obesity is a disease that takes time to cure, but people will need to have determination to find a cure and also the understanding and knowing the cure will not come fast or easy. Thus, due to all these causes of obesity, America is in an epidemic that needs to be solved sooner than later. A big contributor to the obesity epidemic is the influence of the environment, such as lifestyles people have created. Within the American environments, what a person eats and how active he or she is, is now considered a lifestyle behavior (â€Å"Genetic Obesity†). Lifestyles contribute to obesity, because not only do families share genes, but they also share their lifestyle habits with in another in each household (â€Å"Genetic Obesity†). In any environment, diets from home are followed and original lifestyles can be carried on throughout life and adds to the ongoing obesity problem. Body functions of humans haven’t changed over the past 50-100 years, yet in society there have been an increasing number of people that are obese over the years (â€Å"Obesity†). Obesity over the past 30 years is most likely due to the recent environmental changes (Brehm). The environmental changes caused the obesity rates to increase over the years instead of decrease. The environment needs to change in a positive way in order for people to live in a healthy society. The media is pressuring people into unhealthy eating habits and unhealthy lifestyles. People’s exposure to fast food ads have increased compared to 2003 (â€Å"Effective Summary†). McDonald’s web-based marketing starts with children as young as two years old using Ronald. com (â€Å"Effective Summary†). Exposure to fast food restaurants and ads for these restaurants at such a young age is a major contributor to obesity. Kids are being told at a young age that it is okay to eat junk food; not being told that it is unhealthy for them. Advanced technology is also a factor in media expanding their products. Nine restaurant Facebook pages had more than one million fans as of July 2010, and Starbucks boasted more than 11. 3 million fans (â€Å"Effective Summary†). Smart phone apps were available for eight fast food chains, providing another opportunity to reach out to the young consumers anytime and anywhere (â€Å"Effective Summary†). In occurrence to the new technology, everyone has extra access to ads for all the unhealthy foods. The advanced technology has even gotten to the point where you can order food from your device. The media controls America by constantly pressuring people. The media advertising unhealthy foods it does not help to solve the obesity epidemic, and if this continues the epidemic will not be solved. A big reason for American obesity is because of fast food markers, which tend to be very greedy. Eighty-four percent of parents reported to taking their child to a fast food restaurant at least once in the previous week (Effective Summary). Fast food businesses make it easy for parents to supply food for children at low costs. Parents of the elementary school aged children were more likely to order a combo meal or dollar/value menu item for their child than a kid’s meal for the child (Effective Summary). Each meal is getting smaller and less filling for children pushing to get a bigger meal, even more unhealthy. In this case not only are parents feeding their children unhealthy foods, but over feeding them as well. Health problems are a result of obesity most people do not know about, such as diseases being results in unhealthy eating for a long period of time. Children and adolescents who eat fast food consume more calories, fat, sugar, and sugar sweetened beverages (Effective Summary). Removal of the nutrients from the body causes extra eating of non-nutritional foods, as the body seeks to regulate the actual levels of the nutrients it truly needs. Removing nutrients from the body is neglect towards the body. In order to be a healthy person it is necessary to consume all nutrients needed. A Finnish study showed that for every one kilogram (2. 2 pounds) increase in body weight, increases the risk of death from coronary artery disease by one percent (â€Å"Obesity†). Obesity is a risk for chronic disease, diabetes, high blood pressure, and some forms of cancer (â€Å"Genetic Obesity†). Continuing to eat junk food is increasing chances of death, which is no joking matter. Most importantly, people should come to realization how serious and controlling obesity can really be. The effects of obesity are not only being physical fitness, but psychological as well. Losing weight and keeping it off can come more of a challenge to some than it does to others (T. J. Clark). This is caused by physical and psychological challenges. Many people continue to ridicule, mock, and even abuse the obese (The Effect of Obesity). People trying to lose weight are extremely vulnerable and are already currently struggling. Therefore, they need others support, not discouraging attitudes. Obese individuals trying to better themselves need support, especially when others find it necessary to constantly degrade the obese on a daily basis. Obese people may have fewer social and romantic relationships compared to the non-obese (Tree). Given that, low self-esteem is common among the severely obese as it is (The Effect of Obesity). Obesity causes much insecurity that people have a difficult time overcoming. A main effect of obesity is people not being pleased with themselves in any way, and no one should feel uncomfortable in their own skin. If the obesity epidemic continues, America will be an unhealthy world to live in, literally. Scientists project that by the year 2015 the number of overweight people in the world will tip to 2. 3 billion with more than 700 million people being obese (Green Life). The predictions have been made and at the rate America is going, these will be the obesity rates in three short years. Since 1995 diabetes rates have doubles in eight states within the United States (F as in Fat: How Obesity Threaten America’s Future 2011). Twenty years ago, no state had an obesity rate over 15 percent, but in today’s world there are two out of three states have obesity rates that are over 25 percent (F as in Fat: How Obesity Threaten America’s Future 2011). Thirty-eight states have high obesity rates, and the rates don’t just stop there†¦ they keep increasing. Our future as Americans is a fat society. As a citizen, everyone should be concerned in helping to solve the ongoing problem, not only to better ourselves but to better our country! This problem can be controlled with motivation to work out and exercise, dedication to better themselves, and cooperation to stop the obesity epidemic from growing, to better each individuals body in America. To start, time reduced from watching the television and in other similar sedentary behaviors (A Vision for the Future: The Obesity Epidemic). Two of the largest fast food advertisers to children have joined the Children’s Food and Beverage Advertising Initiative, CFBAI, pledging to advertise only â€Å"better for you† choices to all children (Effective Summary). Plans to solve this problem are starting to be formed; and people just need to react in a productive way and help out. Other ways to help solve the problem are to ensure that schools provide healthful food and beverages on school campuses (A Vision for the Future: The Obesity Epidemic). As the President of the International Association for the Study of Obesity, Phillip James, states â€Å"to change the food environment by requiring the companies label on soft drinks or fast food so that people are well informed, this is another way of helping reduce obesity† (Obesity Prevention Needs Change in Living Environment). Actions are taking place now, and soon America will have this problem solved with the help of the citizens from all over. America’s obesity epidemic has been an ongoing problem for the past 20 years. There has been questioning on what to do, how to fix the increasing epidemic, and how to react†¦ but now, the answers are clearly coming out. With support from others, obesity will become one step closer to an epidemic being reduced. Given there are a lot obstacle to go through to stay healthy there are a lot of easy ways to do it as well. The media is always a pressure, but just think†¦ save a life by not having any health issues throughout life. Avoid the effects of being obese and insecure. And take a step forward and become a part of help our future generations NOT be obese. Now, with the cooperation of fast food companies, you can still get food quickly in the drive through just choose the healthier entree. American citizens created this problem and American citizens will get America a solution as well! Works Cited â€Å"A Vision for the Future: The Obesity Epidemic. † Vision. Vision. org. , 31 Jul 2008. Web. 2 Mar 2012. Brehm, Bonnie, and David D. â€Å"Impact of the Enviroment. † EndoText. EndoText Inc. , 24 Nov 2010. Web. Mar 2012. . â€Å"Executive Summary . † Fast Food f. a. c. t. s.. Rudd Center. Web. 1 Mar 2012. â€Å"F as in Fat: How Obesity Threatens America’s Future 2011. † Trust for Americas Health . 2012 Trust for America’s Health, Jul 2011. Web. 2 Mar 2012. T. J. Clark. â€Å"Genetic Obesity . † T. J. Clark Company, 2008. Web. 1 Mar 2012. â€Å"Green Life. â €  Obesity and the Enviroment . Green Life, 06 Mar 2011. Web. 2 Mar 2012. â€Å"Obesity . † Medicine Net. MedicineNet, Inc, 2012. Web. 2 Mar 2012. † Obesity in America. † Down to Earth . Down to Earth ALL VEGETARIAN Organic Natural, 16 Sep 2011. Web. 2 Mar 2012. Obesity Prevention Needs Change in Living Environment: Experts. † The Star: Online. Star Publications, 16 Jul 2010. Web. 2 Mar 2012. â€Å"Obesity Prevention Needs Change in Living Environment: experts. † English News. 2012 Xinhua, english. news. cn. , 16 Jul 2010. Web. 1 Mar 2012. â€Å"The Effect of Obesity . † Tree. com, Inc. , 02 Jun 2010. Web. 2 Mar 2012. Thompson, Dennis . â€Å"Too Much Work, Food, Media May Be Hurting Health. † News Health . U. S. News World Report LP, 06 Jun 2011. Web. 2 Mar 2012. â€Å"Understanding Obesity . † Obesity In America . 2012 Copyright – Obesity in America, 2004. How to cite Americas Obesity Epidemic, Essay examples

Marketing Analysis Exceptional Business Performance

Question: Describe about the Marketing Analysis for Exceptional Business Performance. Answer: Introduction La Trobe University is one of the leading universities in Melbourne, Victoria. The University has become one of the leading educational institutions given the exceptional performance of the students. La Trobe University has developed a unique online management program that has helped the university to gain competitive edge in the market (Khan, 2014). The online Business Management program has helped a lot of students especially the students who study in the overseas conditions. The online master of management program developed by the university takes an opportunity to equip the students for the professional field of management (Beneke, 2011). It is extremely important for the students to be well aware of the key aspects of management to be able to perform the duties of the manager. The course mainly focuses on the development of the students from the core to develop the key skills of the management. The management program has helped the students to study as per their time which allow s the students to get better ideas and gather effective knowledge for a credible management career (Durkin et al., 2012). The Launch and commercialisation of the online program has been done in an effective manner. Situation Analysis of La Trobe University La Trobe University is one of the leading universities in the area of Melbourne. The University mainly works in the education sector which is one of the bigger sectors in the country Australia. La Trobe University has developed a unique online master of management program which focuses on developing the students to understand the core concepts of management and will help the students to become successful in the long run. The product is nicely framed as it has proper offering in terms of timings and flexibility as well as subject offering (Newman Jahdi, 2009). The students are able to do master of management with a broad focus or with a specialisation on innovation, or project management or Entrepreneurship. The best part about the course is it is extremely effective as it merges the professional and the academic context in the right proportion which would help the students to get the best out of the course. The course prepares the students in the best possible way to handle the mana gerial duties in the professional field effectively in the long run. This course has been highly preferred the students overseas students as they are able to get a proper knowledge regarding the core concepts of management at their preferred timing (Wilson et al., 2009). La Trobe University in Melbourne has been performing well in the last few years but it faces significant competition in the market with the likes of RMIT University, University of Melbourne, and Monash University who have significant market share in the country. This has helped La Trobe to focus on developing a unique educational program that could help it to gain competitive advantage in the market. The Online Master of Management program has been able to meet the requirements of the students to a large extent which has automatically developed the market share of the university (Kotler et al., 2015). The University has fair result in terms of students performance. LA Trobe University has got the advantage in many different ways. In the recent past the University has had to compete with number of other educational institutions that has brought out the best ideas from the university. The Online Management Program is one such program that is likely to help the institute competitive adv antage in the market. The past information of the institute shows significant rise in its enrollment. In the financial year of 2014 the net asset of the company increased by around 10% to AU$ 1, 153,059. On the other hand the operating revenue and research income both significantly increased to respectively AU$ 672,861 and AU$ 55,381. In the 2014 financial year the institute had around 37000 enrollments approximately that highlight the growth of the institute. La Trobe has developed a strong focus to meet the needs and requirements of the students and it clearly reflects on the gradual increase in the assets and also in the enrollment of the students (Rizvi, 2015). The educational market in Victoria especially Melbourne is highly competitive with Institutions like RMIT, Monash University, University of Melbourne and La Trobe operating and competing against each other. It is extremely important to mention that most of these universities have similar educational structure especially RMIT and La Trobe have similar course structure as well as course fees and hence the market is pretty even. In this highly competitive market environment business models of the universities have come under scanner. In the recent past the Australian higher educational sector has become cutthroat (Malhotra, 2011). The University of Melbourne has become one of the leading universities with its infrastructure. This is positioned in the top of the graph. Similarly Swineburne University, RMIT University share similar market share which are competing against each other that clearly reflects on the level of competition that the market experiences. It is extremely important fo r the University to understand the impact of the different macro environmental factors on the product development in the organisation (Naidoo, 2009). PESTEL Analysis Political: The political framework of the country is in flux. Constant turmoil between the two different political segments has created real turmoil. It is the joint responsibility of the Federal Government and the provincial government to work on the welfare of the place. Similarly for the development of the education system it is important for the governments to contribute to the development of the educational infrastructure of the La Trobe University. The Online Master of Management program that is developed by the university is in line with the Cyber Guidelines of the Federal government of Australia. La Trobe University has been effectively supported by the local and the central government. The government of the country has provided the infrastructure to La Trobe to effectively develop and attract consumers to instill knowledge among them (Arambewela Hall, 2009). Economic: There has been a drastic change in the economic scenario of the country that has somehow helped the university to attract the foreign students in its total enrollment. The university experiences around 5% of foreign students in its total admission and hence it becomes a significant contribution to the overall revenue generation of the university. The present online management program in question is clearly a cost effective as compared to the normal course fee of business management Program is around 26500 AU$ per 120 credit points whereas the online management program is worth 56000 AUD for international candidates and for students from New Zealand is much lesser which clearly enthuse students to take up the online program. Introduction of this program has increased the number of overseas students learning in distance and have contributed significantly to the growth and development of the companys economic status. It is distance learning so the University doesnt have to inv est highly on the organisation that also provides economic benefit of the company and sets the platform for its promotion (Kotler et al, 2015). Social: The requirement of the efficient and skilled staffs have increased in the last few years as well as the placement opportunities in overseas companies which has developed the scope of getting more overseas clients. The framing of the online master of management course is done with the help of broad focus to instill the right kind of knowledge to the students. Consumption pattern within the country has changed that has highly boosted the framing of course where innovation has been included as one of the subjects of specialisation. Higher education in Australia is considered as one of the effective aspects that would lead to favorable employment opportunities. La Trobe University has used this aspect of placement to good effect and has promised to prepare the students to get placements (Koller, 2012). Technological: The best part about the Online master of management course is it is cloud based and any student from across the world could get access to the course materials and can also interact with the tutors and get efficient feedback about their progress in the course. It is important to mention that the course is focused on preparing students breaking the barrier of distance. The integration of the technological factor in the course has helped the university to get good response from the students especially international students. Several factors have augmented the development of the science and technology in the country. The allocation of funds has been effective in the last few years that have developed the technological aspect of the course as well as the infrastructure of the university (Armstrong, 2012). Environmental: The University strives to contribute for the welfare of the environment and the integration of technological aspect has helped the organisation to get that aspect of pollution out of the question. The environmental control is an extremely important aspect and the use of paper is one of the main concerns for the University. It is important to mention that the introduction of the online management program has been effective in dealing with pollution especially by eliminating the use of paper through online learning program (Kotler Armstrong, 2010). Legal: La Trobe University tries to focus on abiding by the Australian Education Act 2013 that helps the University to provide funding and arrangement to the students. The Directorate of the Distance Learning Australia supports the University in all the legal ways so that the students especially overseas students are able to get best possible learning opportunities. For the new product development the social and political factors are extremely effective for the university. It gets ample support from the government to develop the online program that reduces the pollution. The social factors like employment opportunities are key to developing the online program. The Marketing plan of the Online Management Program is launched for commercialisation that is effectively supported by the internal stakeholders. The companys mission and vision statements are in line with the focus of developing the online program (Belz Peattie, 2009). Current Mission Statement of La Trobe University The Mission Statement of La Trobe University is to provide quality higher education to serve the community of Victoria and the international communities from the economic, social and environmental context. The mission statement of the company is well in line with the way the organisation is promoting the online education program to prepare the overseas students to become successful professional managers and distribute the light of education (Rizvi, 2015). Core Ideology La Trobe University was founded in the year 1964 with the focus of distributing higher education all across the Australia as well as to the international students and provides affordable education for the gradual growth and development of the organisation and the company has been keeping on the path with the distribution of higher education. The company values its internal and external stakeholders and focus on having an effective relationship between them. The employees, upper management, customers and government are given priority which helps the organisation to understand the needs and wants of the stakeholders. The students are the major consumers and are considered as one of the significant partners for the growth and development of the institution (Kotler et al., 2015). On the other hand Employees are considered as advisors and a key stakeholder for smooth framing of the corporate governance. The strategic focus area of the University is in line with the main mission of the organisation that helps the organisation to develop a strong marketing plan for the launch of the online master of management program. The University is extremely focused on managing its resources ethically and takes responsibility to contribute towards the development of the environment. The organisation uses less paper and tends to do less wor k on paper and uses technology to communicate with students. With this focus the company has launched the online programs which has helped in using less physical resources and have helped to do the required job through technology. The organisation La Trobe University has always strived to add value with its products and recently launched product online master of management program has taken the responsibility of preparing students for the pragmatic challenge with the utmost care (Malhotra, 2011). The Organisation mainly relies on its human resource which has become its key strength in the business. The University has trained staffs and teachers that have helped the university to focus on its objective of distributing higher education. The staffs are highly efficient and the financial strength of the company also supports its plan. The overall operating revenue of the organisation as calculated in the financial year of 2014 was AUD 673000 (Kotler et al., 2015). Target Market Segments The organisation La Trobe University has focused on targeting the youth segments especially the overseas students from different countries. The target segment of the product of La Trobe University is mainly divided by Psychographics. The Psychographic segmentation mainly helps the university to understand the culture, traits, and values of the consumers and accordingly frames the target market. It has helped the university to engage the students in designing and framing the course involving subjects like Innovation, project management and entrepreneurship. The product designed is an online master of management program which has helped the University to understand the nerves of student (Charlesworth, 2009). The students are interested in the product as the market trend has shown increased need of efficient employees. It is extremely important to mention that most of the students are interested to buy this product in this case the Master of Management course. The Main benefit of this c ourse is it prepares the students with practical knowledge that helps the students to face the practical challenges as managers in a firm. The university target students all across the world which provides them with ample opportunity to develop its marketing communication (Goi, 2009). The Course of La Trobe University has become an effective course for the students since similar courses from different universities are quite expensive and as compared to the master of management course framed by La Trobe University. The Market Segment is Accessible as the organisation is able to communicate with the given market base (Lovelock, 2011). Competitiveness The Product of the La Trobe University is different from the other competitors especially as compared to Monash University, RMIT University, and university of Melbourne. The Master of Management program from the La Trobe University is different since the University provides the right flexibility to the students especially the online management program. This program is competitive enough since the product is able to meet the needs of clients not only from a broader perspective but also with specialisation with subjects like Entrepreneurship, innovation and project management. On the other hand the course fee is also less as compared to the courses of University of Melbourne, RMIT and Swineburne University of Technology (Ng Frobes, 2009). Marketing Mix of La Trobe University The product of the University that is online Master of Management program is effective and suitable for students aspiring to be management professionals in their career and its perceived quality lies in its offering. The course has effective offering in terms of subjects, durations and flexibility which is suitable for the overseas students and this stands to be one of the major advantages of this course. The University has fixed the pricing in the premium level in order to prove its point as the program has a value equivalent to executive MBA and hence is effective for each and every aspiring manager. The premium pricing helps in getting the right kind of response from the students as well as the satisfaction for the consumers (Rizvi, 2015). The course is ubiquitous since it is cloud based and hence extremely effective for students. It is important to mention that the overseas students are able to complete this course at ease which helps to gain competitive advantage in the market. Promotion is done mainly with the help of internet. Web marketing and social media marketing is what the company is taking into account for the development of effective awareness for the course which has already created significant buzz in the virtual market. The marketing communication is mainly done based on the internet and there are no legal restrictions as the University abides by the Education Law in the country that supports communication effectively (Kotler et al., 2015). Conclusion The present study has taken an opportunity to critically analyse the marketing program taken up for the educational program introduced by the La Trobe University. It has discussed the key aspects of marketing and has been able to cover up the objectives successfully. References Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Beneke, J.H., 2011. Marketing the institution to prospective students-A review of brand (reputation) management in higher education.International Journal of Business and Management,6(1), p.29. Durkin, M., McKenna, S. and Cummins, D., 2012. 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