Describe B2B market opportunities for Belvita Breakfast Biscuits( Essay

Describe B2B market opportunities for Belvita Breakfast Biscuits( Offer examples) - Essay Example Belvita Breakfast biscuit has great potential for B2B marketing because of the areas of the product use. Being a food product, it can be consumed by organizations as part of the meals or snacks provided by the company, which includes snacks for promotional campaigns (Preston 112). For instance, a fast food restaurant can use the biscuits to promote the purchase of drinks or tea by offering free biscuits on every purchase of a drink. In such situations, the fast food restaurant offers business to business platform for product purchase and promotion. In order to be effective, Belvita Biscuits can market the product to fast food restaurants such as McDonald and other established organizations. These organizations will be using the products to achieve their organizational goals of selling high volumes of food stuff. There are other business targeting children such as childrens stories for candy, and toys. These businesses can also employ the promotional approach can be employed by the fa st food joints. However, these businesses may not be dealing with foodstuff leading to the creation of seasonal promotions and marketing campaigns. Regardless of the focus, the main role in the purchase of the biscuit is to encourage the consumers to purchase from the various organizations. In addition, there are other organizations that do not deal with food stuff, but purchase for organization consumption. The consumption it to ensure that employee welfare is catered for. Such organization includes banks, electronic businesses and Software Company. Their purchases are basically for organization consumption and not for sale. The product of a variety of biscuits ensures that the purchase organization can provide the employees with a variety of biscuit products. The purchase for consumption has a goal of improving human resource effectiveness and reduces the time